Facts & Figures

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Facts & Figures


America has embraced the 'Internet Revolution' and we in the UK are hot on their tails. Internet video is starting to take off as a means of business marketing in the UK, though we have some catching up to do! Figures from the major players in America show where things are heading.


YouTube - YouTube’s viewers come from all ages and demographic groups. The attractive 18-44 demographic represents 56% of YouTube user base. In terms of gender distribution, it's a fairly even 55% male / 45% female split.

YouTube 2011

85% - A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.

Internet Retailer, April 2010


200-300% Click-thru rate - A recent study by Forrester showed that video increased email click-through rates by 200-300%.

Forrester, 2010


30% higher conversion rates - In a recent study, it was found that eCommerce sites that display video increased conversion by 30% and increased average ticket sales by 13%.

L2 Specialty Retail Report, September 2010


30% more sales - Zappos achieved a-30% increase in sales after implementing product videos onto their website.

ReelSEO, December 2009


53 x - With proper optimization, video increases the chance of a front page Google result by 53x.

Forrester, January 2010


2 minutes - Visitors who view video on retail sites stay 2 minutes longer than those who do not.

comScore, August 2010


65% - According to a survey conducted by Forbes Insights in 2010, 65% of C-Level and senior executives visited a vendor’s website after viewing a video.

Forbes Insights, 2010


52.1% - Marketing departments in the United States spent $2.16 billion on online video ads in 2011, that’s a 52.1% increase from the $1.42 billion in 2010.

Internet Retailer, June 2011


68% of the Top 50 Internet Retailers use video content in their websites.

Internet Retailer, July 2010



They speak for themselves!


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