Facts & Figures

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Facts & Figures

 

America has embraced the 'Internet Revolution' and we in the UK are hot on their tails. Internet video is starting to take off as a means of business marketing in the UK, though we have some catching up to do! Figures from the major players in America show where things are heading.

 

YouTube - YouTube’s viewers come from all ages and demographic groups. The attractive 18-44 demographic represents 56% of YouTube user base. In terms of gender distribution, it's a fairly even 55% male / 45% female split.

YouTube 2011

85% - A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.

Internet Retailer, April 2010

 

200-300% Click-thru rate - A recent study by Forrester showed that video increased email click-through rates by 200-300%.

Forrester, 2010

 

30% higher conversion rates - In a recent study, it was found that eCommerce sites that display video increased conversion by 30% and increased average ticket sales by 13%.

L2 Specialty Retail Report, September 2010

 

30% more sales - Zappos achieved a-30% increase in sales after implementing product videos onto their website.

ReelSEO, December 2009

 

53 x - With proper optimization, video increases the chance of a front page Google result by 53x.

Forrester, January 2010

 

2 minutes - Visitors who view video on retail sites stay 2 minutes longer than those who do not.

comScore, August 2010

 

65% - According to a survey conducted by Forbes Insights in 2010, 65% of C-Level and senior executives visited a vendor’s website after viewing a video.

Forbes Insights, 2010

 

52.1% - Marketing departments in the United States spent $2.16 billion on online video ads in 2011, that’s a 52.1% increase from the $1.42 billion in 2010.

Internet Retailer, June 2011

 

68% of the Top 50 Internet Retailers use video content in their websites.

Internet Retailer, July 2010

 

 

They speak for themselves!

 

Website Video Internet Presence Training Video Product Launch lnfomercial Show Reel Video E-mails Facebook Twitter Video Format Conversions

 

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