SLA Services +Visual Impact
Get your message out there!
Facts & Figures
America has embraced the 'Internet Revolution' and we in the UK are hot on their tails. Internet video is starting to take off as a means of business marketing in the UK, though we have some catching up to do! Figures from the major players in America show where things are heading.
YouTube - YouTube’s viewers come from all ages and demographic groups. The attractive 18-44 demographic represents 56% of YouTube user base. In terms of gender distribution, it's a fairly even 55% male / 45% female split.
85% - A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.
Internet Retailer, April 2010
200-300% Click-thru rate - A recent study by Forrester showed that video increased email click-through rates by 200-300%.
30% higher conversion rates - In a recent study, it was found that eCommerce sites that display video increased conversion by 30% and increased average ticket sales by 13%.
L2 Specialty Retail Report, September 2010
30% more sales - Zappos achieved a-30% increase in sales after implementing product videos onto their website.
ReelSEO, December 2009
53 x - With proper optimization, video increases the chance of a front page Google result by 53x.
Forrester, January 2010
2 minutes - Visitors who view video on retail sites stay 2 minutes longer than those who do not.
comScore, August 2010
65% - According to a survey conducted by Forbes Insights in 2010, 65% of C-Level and senior executives visited a vendor’s website after viewing a video.
Forbes Insights, 2010
52.1% - Marketing departments in the United States spent $2.16 billion on online video ads in 2011, that’s a 52.1% increase from the $1.42 billion in 2010.
Internet Retailer, June 2011
68% of the Top 50 Internet Retailers use video content in their websites.
Internet Retailer, July 2010
They speak for themselves!
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